Mr. OBaba IP Derivative Application Showcase
Making companionship tangible.
"Mr. OBaba" is not just a hand-drawn smiling face; he is a miniature of every father who silently shouldres responsibility in ordinary life. To bring this warm companionship out of the screen, we are continuously exploring the physicalization and diversified applications of our IP.
In our future roadmap, we will launch the following derivative series based on the "Mr. OBaba / Mrs. OBaba" characters:
Art Toy Series: Transforming the 3D "Mr. OBaba" into exquisite blind boxes and desktop figures. Let that "holding-on" smile quietly accompany you on your desk or bedside table.
Lifestyle Merch Series: Printed with "tough dad quotes" on T-shirts, tote bags, and mugs, making daily wear and use a silent expression of emotion.
Holiday Gift Series: Combining traditional festivals like Mid-Autumn and Chinese New Year to launch exclusive lucky bags, red packet covers, and family gift boxes, conveying the warmth of "reunion and protection" through the IP.
Currently, our first physical IP customized product is in the mold-preparation stage. Every application scenario is an exploration of the original IP's commercial value and a deep tribute to "ordinary fatherly love." Welcome to follow our ongoing case updates.
