Mr. OBaba IP Fun Derivative: GoosePai Brand Collaboration & Application
Making joy a form of companionship.
On top of the warm and enduring foundation of "Mr. OBaba," we have launched a brand new fun derivative character – "GoosePai." Carrying a heavy lucky bag and tightly holding a goose, he enters the public eye with a slightly comical yet incredibly sincere posture.
The birth of "GoosePai" stems from our exploration of the IP's commercial boundaries. He is no longer just a silent father, but an "old kid" willing to let go of his dignity, play with you, and bring you joy. This character possesses strong social attributes and viral potential, making it highly suitable for the following application scenarios:
Brand Collaborations & Crossovers: Ideal for cross-industry collaborations with snack foods, catering, art toys, and even gaming brands. The funny action of "patting the goose" brings brands closer to younger consumers.
Festive Fun Marketing: During traditional festivals like Chinese New Year and Mid-Autumn Festival, launching "GoosePai Blessings" series posters, red packet covers, and limited merchandise uses humor to ease holiday formalities and make blessings more relaxed.
Social Interaction & Emojis: As a frequently used social emoji, "GoosePai" greatly enriches users' fun expressions in chats, becoming a powerful tool for the IP to break out of its niche.
Currently, the "GoosePai" visual series is fully online. We look forward to collaborating with like-minded brands to bring this joyful ambassador with his goose into more people's lives.
